Posted by Juston Brommel in Facebook is growing by the size of Twitter every 10 days! So what should Internet Marketers doing about it?
Holy freekin’ cacao. The Internet is growing up. This post will help you stay up to speed on 2009 Internet Marketing trends.
This post contains:
2009 Internet marketing recommendations from Internet Guru Ed Dale - as interpreted and augmented by Juston Brommel.
- Ed Dale spoke to a private audience at a post-MacWorld Meetup at Sandbox Suites in San Francisco. January 2009.
- Ed Dale and Dan Raine are the founders of The Thirty Day Challenge (30DC) a no-cost marketing boot-camp that helps entrepreneurs build their first dollars online.
There are more details at the end of this post. I am signed up and eager to learn! - This wisdom is directly applicable to enterprise marketers and webeneurs.
Pearl of Wisdom # 1 - The Power of Niche Marketing
1,000 true fans in any niche equals income. Focus on your core target market and meet their needs exactly. To a T. If you keep delivering value, they will love you forever.
Love is the ultimate currency. It is the purest form of Social Capital, and leading indicator of a thriving business.
Pearl of Wisdom # 2 - As a rule, these two things are always found in every Internet business.
- The Market (TRAFFIC, TRAFFIC, TRAFFIC)
- Your Market’s Phrases (Keywords, URLs and Search Terms drive the Internet)
This rule held true until what dominating Web2.0 force?…
Pearl of Wisdom # 3 - Facebook breaks the rules. It isn’t about keywords and phrases.
HUH? How the heck do we market on Facebook and other social networks? Facebook is about social connections. How do you market through people instead of to people? Though people. Some call it Influencer Marketing, which is a holy-grail of marketing. You get clever and leverage your best viral marketing to tap into influencers.
The top 3 ways Facebook lets you market on their site are:
- Facebook Advertising - banner ads
- Facebook Pages - think of these like the businesses versions of “profiles”
- Facebook Connect - the ability to integrate your website with Facebook
Facebook Connect is Very Promising! If you’re a whiz at Internet architecture and systems based campaign planning you’ll see the potential right away. More to come in future posts.
Marketers will be left behind like VHS tapes if they don’t catch this wave. It’s time for you to innovate and learn how to manage your trade while operating in a completely different paradigm. One without URLs and search engine key words. The web without walls is here, and as a marketer you’d better be everywhere.
TUNE IN NEXT TIME FOR PART 2 INCLUDING:
Pearl of Wisdom # 4 - Ed Dale’s 4-Point Strategy for Building Revenues Online
Top Related Links in this Post:
- Ed Dale and Dan Raine’s Thirty Day Challenge - One of the best educations in Internet Marketing and it’s totally FREE!
- Sandbox Suites - San Francisco’s Premier Co-working Space
- San Francisco’s 30DC Meetup Group - Thanks to Craig Eubanks for setting this event up
- “Holy (freekin’) Cacao” - My Friend Brent Willet’s Raw, Organic Chocalate Bars. Bliss yourself out ASAP
- Social Capital Explained - A fellow Sandbox Suites co-worker, Craig Peters blog is my favorite Social Capital expert
Thanks Juston,
I was at Ed’s talk, but had to step out to take an important call and didn’t make it back in. “Love is the ultimate currency.” I like that.
Looking forward to part two.
cp
Nice article, Juston. I just signed up the for 30DC. Pretty interesting concept.